Tag Archives: UI

UI Tip: The User Is Busy

I’m passionate about user-interfaces. And so I thought it would be worthwhile to expand on a UI discussion I was in on Slack today.

You should never call a user dumb. I prefer to use the phrase busy, one of the great suggestions from Al Cooper’s About Face. I prefer that phrase because nearly all users are not dumb: The bell curve and a whole heap of population statistics say otherwise.

The real issue is that most users are just too busy and too harried to really think about your software or to spend any time with it or to spend any time learning it. They only use it because they have to use it, most likely because some manager at their company bought it and said, “This is your new [X] now.”

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